Check for rel=nofollow Stats
What's rel="no follow"? A command telling Googlebot perhaps not to pass credit, trust or any equity by means of a link. Why do nofollow hyperlinks issue: In the event that you would like to pass hyperlink equity through an out bound link or via an internal link on your own site If you`re hyperlink building and acquiring nofollow hyperlinks, you`re getting diminished returns on your own effort How can I check for nofollow links: Majestic Screaming Frog A nofollow browser plugin
Duplicate Meta Descriptions
What're duplicate meta-descriptions? When more or two pages have the sam-e content in the meta description Do meta description that is replicate matter? It`s better to possibly have unique meta description or no meta description than to use duplicate meta description. Each page in your site should have a clearcut message. How could I check for meta-description? Screaming Frog Google Search Console
Check for Redirect Chains
What're re-direct chains? A string of numerous re-directs from one location to another. Why do redirect chains issue? Having also many re-directs may possibly cause the Googlebot to ultimately stop after the chain You lose "link juice" with each redirect. How am I able to check for redirect chains? Screaming Frog
Meta 'hreflang'
What's Meta "hreflang"? Signals will be used on a a full page. Why does Meta "hreflang" issue? For those who have content in diverse languages on your website, you want to make sure that the appropriate page is served to the searcher based on which language they`re utilizing. Results will probably be served based on area. Ex. spanish pages with hreflang=es will be served to ip-addresses in Spanish speaking countries. How could I check for Meta "hreflang" on my site? Right click "View Page Source". Search HTML for reflang mark-up ()
Authorship markup (rel='author' or rel='me')
What is Authorship markup? Shows a wealthy snippet of the writer in the SERP. Attributes content on a page or post to a particular writer (i.e. digital signature) Does authorship mark-up matter? Currently Google has suspended authorship mark up; nevertheless may carry it straight back it in future. How could I check if I 've Authorship markup? Verify with Google Structured Data Testing device.
Title Tag Length
What are optimized title tags? Having less than 65 characters in the title tag. Does character size issue? Having more than 65 characters will result in the title being truncated. This can cut your concept or keywords off to searchers. How may I check for title character dimensions? Screaming frog
Check for Damaged redirects
What're redirects that are broken? A hyperlink that takes one to an error page. Why do re-directs that are broken issue? Lead to negative consumer experience Low quality score of your website Negatively affect your ranking in the SERPs How may I check for broken re-directs? Screaming Frog Google Webmaster Tools > Crawl Errors
Duplicate Tags
What're duplicate title tags? When at least 2 pages on your site have the same title. Why do duplicate titles issue? You run the chance of research engines passing them over as content that is comparable or duplicate. Each page in your site should have a concept that is clear, unique. If webpages have duplicate titles most probably they've similar content which may be better suited to merged to create one strong and authoritative page using a title that is unique tag. How am I able to check for duplicate tags? Screaming Frog
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